Troy Trice

Choosing an exhibit house that appeals to all your internal stakeholders, including Finance, is one of the smartest moves you can make.  In this guide, we will show you how to vet a partner who is creative enough for your CMO, dependable enough for your operations team, and buttoned-up enough to make your CFO say yes without hesitation.

Not all relationships are built to last, including the one you have with your exhibit house. While ending a relationship may be uncomfortable, staying in an unhealthy situation can cost far more in the long run.

Trade Show Stress? It’s Probably Not the Booth’s Fault. If you've ever lost sleep before a major trade show , it probably wasn’t because...