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Getting ALIGNED //
Blogs, advice, news, and resources for our fellow trade show peeps.


Align Exhibits Acquires Xtreme Xhibits, Expands Trade Show Capabilities in Texas and Beyond
Align Exhibits, a national trade show services firm headquartered in Austin, has announced its acquisition of Xtreme Xhibits, a well-established exhibit and event marketing provider based in Central Texas.
Align Exhibits
Aug 111 min read
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How to Choose an Exhibit House Your CFO Will Love
Choosing an exhibit house that appeals to all your internal stakeholders, including Finance, is one of the smartest moves you can make. Â In this guide, we will show you how to vet a partner who is creative enough for your CMO, dependable enough for your operations team, and buttoned-up enough to make your CFO say yes without hesitation.
Troy Trice
Jun 203 min read
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This Isn’t Just an IMTS Booth. It’s a Live Factory Floor.
If you’re headed to FABTECH, IMTS, or PACK EXPO, you know the drill. This isn’t just about pretty graphics and a nice reception counter.  It’s boots-on-the-ground operations…live machinery, real automation, working systems…
Lisa Venegas
Jun 162 min read
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5 Signs It's Time to Break Up with Your Exhibit House...And 4 Steps for Moving On
Not all relationships are built to last, including the one you have with your exhibit house. While ending a relationship may be uncomfortable, staying in an unhealthy situation can cost far more in the long run.
Troy Trice
Jun 103 min read
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Are You Shopping for a Rendering or a Relationship?
In a world where trade shows are expensive, high-pressure, and often under internal scrutiny, clients aren’t just evaluating the booth - they’re evaluating the people behind it.Â
Lisa Venegas
Jun 22 min read
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It’s Rarely About the F*cking Booth: What Really Goes Wrong at Trade Shows (and How to Prevent It)
Trade Show Stress? It’s Probably Not the Booth’s Fault. If you've ever lost sleep before a major trade show , it probably wasn’t because...
Troy Trice
May 292 min read
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